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But the billboard is stupidly wrong even on its own terms !!!

"When Liu and Yu calculated the cost in terms of increased utilities and unused housing space per capita, they discovered that divorce eliminates economies of scale. Among the findings:

In the United States alone in 2005, divorced households used 73 billion kilowatt-hours of electricity and 627 billion gallons of water that could have been saved had household size remained the same as that of married households. Thirty-eight million extra rooms were needed with associated costs for heating and lighting.

Between 1998 and 2002, in the United States and 11 other countries (among them Brazil, Costa Rica, Ecuador, Greece, Mexico and South Africa), if divorced households had combined to attain the same average household size as married households, there could have been 7.4 million fewer households in these countries.

Around the year 2000, the numbers of divorced households in the 12 countries ranged from 40,000 in Costa Rica to almost 16 million in the United States.

In divorced households the number of rooms per person was 33 to 95 percent greater than that in married households."

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